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Alex Pina: The genius behind Money Heist

Álex Pina, a visionary Spanish director and writer, achieved international fame with his groundbreaking series "Money Heist" (La Casa de Papel). Many secrets are still waiting to be found, many streets waiting to be walked and we are waiting for you to join us in Money Heist Tour. A perfect activity for the entire family, around the most important locations of Madrid. Join Us now!



Born on June 23, 1967, in Pamplona, Spain, Pina's creative journey led him to discover his passion for storytelling and filmmaking. After studying law, he pursued his true calling in the world of entertainment, attending the Madrid Film School to hone his craft."Money Heist," released in 2017, quickly became Pina's magnum opus. The series follows a meticulously planned heist of the Royal Mint of Spain, orchestrated by a mysterious figure known as "The Professor" and carried out by a group of intriguingly named robbers. Pina's ability to intertwine action-packed sequences with emotional depth and complex character development was instrumental in the show's global success.


One of the defining elements of "Money Heist" is its unconventional storytelling. Pina skillfully uses flashbacks and character backgrounds to create a gripping narrative that keeps viewers engaged throughout. The series delves into the personal lives of both the robbers and hostages, revealing their vulnerabilities and humanizing their struggles. This multi-dimensional approach adds layers of intrigue and authenticity to the heist drama.


Many secrets are still waiting to be found, many streets waiting to be walked and we are waiting for you to join us in Money Heist Tour. "Money Heist" rapidly gained an enormous international following, transcending language barriers and resonating with audiences from all corners of the globe. Its symbolic red jumpsuits and Salvador Dalí masks became iconic representations of rebellion and unity. The show's success on the streaming giant Netflix further amplified its global reach, making it a cultural phenomenon and cementing Álex Pina's status as a visionary director whose work will undoubtedly continue to captivate audiences for years to come.

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